Placing a customer on hold is risky business. If their phone rings while they are on hold, what do you think their reaction will be? Regardless to whether or not they have something to listen to, the chances of them hanging up is still great. Abandoned calls are the byproduct of a customer left on hold too long with nothing to listen to.
Most Companies prefer some sort of entertainment for their customers who are on hold. Since keeping your customers on hold is sometimes a necessary evil, you want something to hold their interest until you can take care of them.
This brings us to another dilemma - Some companies simply say, "I'll just hook a radio up to my telephone system and that will be that." Did you know that it is to play commercial music through telephone systems and not pay LICENSING FEES to (American Society of Composers, Authors and Publishers)?

From a conversation with an ASCAP Representative, the current fees for playing commercial music via radio, cassette, or CD player is $181.00/YR for phone systems with 1-10 Trunks/Lines, $360.00/YR for phone systems with 11-50 Trunks/Lines, and $544.00/YR for a system with 51-100 Trunks/Lines. The cost continues to rise from there on. HOWEVER, the costs may be regionally specific.

Marketing on Hold allows you to pitch your company's products, services and specials while your client is in that dreaded *Hold Zone*.

Let's suppose your client or a potential customer is on hold and you are using a radio for . What if, while your client or potential customer is waiting, they hear a commercial message for the same service/product you sell, but for 30% less?

Now you have provided your client or potential customer with your competitor's Name, Address, Phone Number, Web address, and worst of all - their !

Today's playback units are digital and for the most part, maintenance free. No tapes to replace, and they re-load automatically in the event of a power outage (Unless, like me, you have everything on a UPS). Prices for the digital playback units are nominal (if you purchase the unit outright), and are dependent on the amount of storage/playback time necessary, and the extravagance of the unit.

Custom recorded message productions can also be pricey if you want extremely detailed messages. If your goal is to reduce the number of abandoned calls, and inform your customers at the same time, the cost can be broken down to less than 50 cents per day!

Whether you choose or for your on hold information or entertainment, one thing is certainly very clear - To your clients and potential customers -

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